VP of Marketing
Position Overview:
Reporting to the President, the Vice President of Marketing is both a strategic and hands-on leader responsible for building and scaling a high-performing marketing organization that drives pipeline, revenue growth, and market leadership. This role will own the end-to-end marketing strategy, leveraging an omni-channel approach that includes demand generation, ABM, events, content, product marketing, customer marketing, social, digital, sales enablement and more.
The VP of Marketing will align closely with Sales, Product, and Customer to ensure a cohesive go-to-market strategy and consistent revenue impact.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive marketing strategy aligned with revenue goals and company growth
- Define positioning, messaging, and brand strategy to differentiate in a competitive SaaS landscape
- Build and manage the marketing budget, allocating resources for maximum ROI across channels
- Establish KPIs and a data-driven operating model to measure performance and optimize continuously
Demand Generation & Pipeline Growth
- Own pipeline generation targets and partner with Sales leadership on revenue planning
- Design and scale multi-channel demand generation programs (paid, organic, ABM, lifecycle marketing)
- Optimize funnel conversion rates across all stages from awareness to closed-won
- Implement and refine attribution models to understand channel performance
Omni-Channel Marketing Execution
- Lead an integrated marketing approach across:
- Events (field marketing, trade shows, webinars, executive roundtables)
- Content (thought leadership, SEO, blogs, case studies, video)
- Digital (paid media, website optimization, marketing automation)
- Social media and community engagement
- Partner and co-marketing initiatives
- Ensure consistent messaging and brand experience across all touchpoints
Customer Marketing
- Develop and lead a customer marketing strategy focused on retention, expansion, and advocacy
- Partner with Customer to drive lifecycle marketing programs that increase product adoption, engagement, and customer health
- Build and scale programs for customer communications, onboarding support, and ongoing education
- Create and amplify customer advocacy initiatives including case studies, testimonials, references, and community building
- Support upsell and cross-sell motions through targeted campaigns and segmentation
- Measure and optimize key metrics such as retention, expansion revenue, NRR, and customer engagement
Product Marketing
- Own product positioning, messaging, and go-to-market strategy for new features and launches
- Translate product capabilities into compelling value propositions for target audiences
- Conduct market, customer, and competitive research to inform strategy
Sales Enablement
- Partner closely with Sales to develop tools, content, and programs that improve win rates and sales velocity
- Build and maintain sales collateral, pitch decks, battle cards, and ROI narratives
- Ensure tight alignment between marketing campaigns and sales motions
Team Leadership & Development
- Build, lead, and mentor a high-performing marketing team across demand gen, product marketing, content, and events
- Foster a culture of accountability, creativity, and continuous improvement
- Identify gaps and hire strategically to support growth goals
Marketing Operations & Analytics
- Oversee marketing operations, including CRM, marketing automation, and data infrastructure
- Ensure accurate reporting on pipeline, CAC, LTV, and ROI
- Drive operational excellence and scalability of marketing processes
Qualifications
- 10-15+ years of progressive B2B SaaS marketing experience, including senior leadership roles
- Proven track record of scaling marketing in a growth-stage SaaS company (ideally from ~$20M to $50M+ ARR)
- Strong expertise in demand generation and pipeline ownership
- Experience executing omni-channel marketing strategies across digital, events, content, and product marketing
- Deep understanding of SaaS metrics (ARR, CAC, LTV, conversion rates, pipeline velocity)
- Demonstrated success partnering with Sales to drive revenue outcomes
- Experience building and leading high-performing teams
- Data-driven mindset with strong analytical and problem-solving skills
- Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority
- Able to read minds and leap over tall buildings in a single bound
Preferred Qualifications
- Experience in either Fiber Management or in selling software solutions into Telcom
- Background in both PLG (product-led growth) and sales-led motions
Benefits:
- Competitive salary commensurate with experience.
- Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
- Professional development opportunities and career growth within an innovative and rapidly growing company.
- Flexible work arrangements with a remote-first approach.
Work Environment:
- This role will be based in US, with preference for Eastern Time Zone.
- In any remote and/or hybrid role you are expected to have a designated space that is conducive to productivity and conducting confidential video calls. VETRO will assist with technology needed to set up your home office, as well as offer a semi-monthly internet stipend. While working remotely, you are expected to be distraction-free from non-work responsibilities during working hours.
Join VETRO and be at the forefront of reshaping broadband infrastructure. Apply now to make a significant impact on the future of telecom and help our customers achieve success.
VETRO is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, nationality, immigration status, citizenship, religion or religious creed (or belief, where acceptable), sex/gender, sexual orientation, gender identity and gender expression, pregnancy, marital status, age, citizenship, marital status, handicap or disability, genetic information or characteristics (or those of a family member), Veteran or military status, political belief, or socio-economic status. VETRO does not discriminate against individuals on the basis of those characteristics, or any other characteristic protected by law.
VETRO values a diverse workforce and emphasizes an open, inclusive, supportive team working environment.
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