VP of Marketing job in San Francisco
San Francisco,
California - CA Vapi
| Job Ref: |
QrTVUdLNvlem
|
| Employer: | Vapi
|
| Category: |
General Marketing
|
| Job Type: |
Full Time
|
| Salary: |
$100,000+
|
| Salary and Benefits: |
USD 280,000.00 - 330,000.00 per year
|
Location |
| State: |
California - CA
|
| City: |
San Francisco
|
| Map: | United States, California , San Francisco ( Show on map) |
Description |
Vapi (/ˈVɑːpi/):
- We're creating the shift to voice as humanity's default interface
- We're the most configurable platform for deploying voice agents
- We've grown to over 700k developers in two years, adding 2,000+ every day
- Try talking to Vapi now!
Why We're Hiring This Role:
- We're looking for a VP of Marketing to own our full go-to-market narrative and growth engine as we scale from early traction (600K+ developers) to category leadership in voice AI
- This is a builder role focused on creating a high-performance, developer-first marketing system that supports both PLG growth and enterprise pipeline
- You will partner directly with the founders to define the category, sharpen positioning, and translate technical depth into market impact
What You'll Do:
- 30 Day:
- Build a deep understanding of Vapi's product, developer motion, and enterprise GTM strategy
- Audit current marketing channels, growth loops, and attribution systems
- Align with founders and GTM leadership on positioning, priorities, and success metrics
- 60 Day:
- Establish marketing operating cadence (OKRs, pipeline reviews, reporting)
- Refine positioning and messaging across developer and enterprise audiences
- Begin scaling high-impact growth channels (content, SEO, developer engagement)
- 90 Day:
- Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation
- Implement clear attribution and resource allocation across channels
- Deliver measurable impact on developer activation and enterprise pipeline generation
Who You Are:
- You've scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)
- You understand both PLG and enterprise GTM motions and how to balance them effectively
- Product marketing is your core strength. You can translate complex technical systems into compelling narratives
- You operate at a VP/CMO level with strong ownership, judgment, and bias for action
- You've worked in lean, high-growth environments and know how to prioritize ruthlessly
- Bonus: Experience in voice AI, real-time systems, or conversational AI
Why Vapi:
- Generational impact: Build the human interface for every business
- Ownership culture: 70% of the company are previous founders
- Kind team: The founders, Jordan and Nikhil, are Canadians
- Tier-1 Investors: YC, KP seed, Bessemer Series A
What We Offer:
- Real stake: We offer a competitive salary and excellent equity ownership
- Comprehensive health coverage: medical, dental, and vision plans
- Team love: We love hanging out, and we do quarterly off-sites
- Flexible time off: take what you need
- More: catered meals, transportation, gym, and a $10k annual L&D budget
|
ref: (QrTVUdLNvlem) 4 days ago
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