Vacancy Name
Head of Americas, Marketing
Requisition No
VN4382
Time Type
Full Time
Location
Remote-USA
Additional Location
Country
United States
Job Description
Join a community that is shaping the future of work! SHL, People Science. People Answers.
SHL is seeking a
Head of Field Marketing, Americas to lead a high-performing, data-driven demand generation function. In this role, you will own the regional marketing strategy and execution with a clear mandate to drive measurable pipeline, revenue growth, and customer expansion across net new, cross-sell, upsell, and retention.
As a "player-coach," you will lead and develop a team while actively shaping and executing integrated, insight-led marketing programs across digital and field channels. You will leverage data, analytics, and market intelligence to identify growth opportunities, optimize performance, and ensure tight alignment with sales priorities. Success in this role requires a deep understanding of SHL's solutions, customer segments.
An excellent benefits package is offered in a culture where career development, with ongoing manager guidance, collaboration, flexibility, diversity and inclusivity are all intrinsic to our culture. There is a huge investment in SHL currently so there's no better time to become a part of something transformational. Hybrid working is available.
All candidates must be eligible to work in the US without sponsorship.
What you will be doing:
- Own regional demand generation performance, including pipeline creation, conversion rates, and revenue contribution across new business, expansion, and retention.
- Lead, coach, and scale a high-performing team, embedding a culture of accountability, experimentation, and continuous optimization driven by data and insights.
- Develop and execute a data-driven Americas marketing strategy aligned to revenue targets, priority segments, and whitespace opportunities.
- Leverage data and analytics (intent data, CRM, marketing automation, attribution models) to inform targeting, segmentation, and investment decisions.
- Partner with Revenue Operations to define KPIs, dashboards, and reporting frameworks that track funnel performance and marketing ROI.
- Align closely with regional sales leadership to co-create account strategies, pipeline goals, and integrated campaigns that accelerate deal velocity.
- Design, implement, and optimize Account-Based Marketing (ABM) programs focused on high-value accounts and measurable pipeline impact.
- Drive a test-and-learn approach, continuously experimenting across channels, messaging, and tactics to improve conversion and efficiency.
- Build and activate strategic partnerships that expand reach, generate qualified demand, and contribute to pipeline growth.
- Ensure consistent use of data and insights to refine messaging, positioning, and campaign effectiveness in collaboration with Product and Campaign Marketing.
- Support sales enablement with data-backed insights, and content, ensuring effective adoption and measurable impact on pipeline progression.
- Own regional marketing budget allocation, optimizing spend based on performance data, ROI, and evolving business priorities.
- Ensure end-to-end funnel integrity, working with global teams to optimize lead flow, scoring, routing, and follow-up to maximize conversion.
- Maintain a centralized, data-informed regional marketing calendar aligned to campaign priorities, sales motions, and market opportunities.
- Lead cross-functional initiatives from insight to execution, using data to define problems, shape solutions, and measure outcomes. Work closely with Sales, Product, Customer Success, Revenue Ops, Enablement and multiple functions to ensure cross-functional collaboration
What we are looking for from you:
- Bachelor's degree with 6-8+ years of B2B marketing experience, with a strong focus on demand generation and revenue marketing.
- Proven track record of driving measurable pipeline and revenue impact through data-driven marketing strategies.
- Experience leading teams in a performance-oriented, metrics-driven environment with clear accountability.
- Strong expertise in marketing analytics, funnel metrics, attribution models, and ROI optimization.
- Deep understanding of sales and marketing alignment, pipeline management, and go-to-market execution.
- Hands-on experience with Account-Based Marketing (ABM) strategies and technologies.
- Excellent program and project management skills, with the ability to prioritize based on data and business impact.
- Strong communication skills, with the ability to translate data into clear, actionable insights for executive stakeholders.
- Ability to quickly synthesize market, customer, and competitive data into strategic recommendations.
- Demonstrated ability to collaborate cross-functionally and influence stakeholders across a matrixed organization.
Our Ideal Candidate Also Has:
- Strong ability to analyze complex market dynamics and translate insights into focused, high-impact demand strategies.
- Proven success in executing and optimizing integrated marketing programs tied to revenue outcomes.
- Experience influencing senior stakeholders using data-backed storytelling and performance insights.
- Experience in a B2B talent solutions or services environment is a plus.
- Experience within a B2B SaaS Talent Solution selling environment is preferred.
Closing Date: May 1st, 2026- Applications may close sooner due to applicant volume
Get in touch:
Find out how this one-off opportunity can help you to achieve your career goals by making an application to our knowledgeable and friendly Talent Acquisition team. Choose a new path with SHL.
About Us
- We unlock the possibilities of businesses through the power of people, science and technology.
- We started this industry of people insight more than 40 years ago and continue to lead the market with powerhouse product launches, ground-breaking science and business transformation.
- When you inspire and transform people's lives, you will experience the greatest business outcomes possible. SHL's products insights, experiences, and services can help achieve growth at scale.
What SHL can offer you
- Diversity, equity, inclusion and accessibility are key threads in the fabric of SHL's business and culture (find out more about DEI and accessibility at SHL)
- Employee benefits package that takes care of you and your family.
- Support, coaching, and on-the-job development to achieve career success
- A fun and flexible workplace where you'll be inspired to do your best work (find out more LifeAtSHL)
- The ability to transform workplaces around the world for others.
SHL is an equal opportunity employer. We support and encourage applications from a diverse range of candidates. We can, and do make adjustments to make sure our recruitment process is as inclusive as possible.
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