Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.
What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)
About the Role:
A key member of the Field Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies.
Your Contributions (include, but are not limited to):
- Brand Strategy
- Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
- Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
- Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
- Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
- Conducts field-based market research to generate insights that inform and/or validate brand strategy
- Marketing Initiatives, Campaigns, and Investments
- Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
- Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
- KOL Engagement
- Develops regional business engagement plans to drive brand differentiation
- Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
- Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights
- Secures KOL participation for congress events and other programs
- Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes regional insight gathering
- Patient Engagement
- Develop engagement plans to drive brand differentiation
- Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed
- Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development
- Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt-in lists, congress registration lists, and advocacy partnerships and field insights
- Secures patient ambassador participation for events and other programs
- Provides detailed reports on patient and caregiver engagements to commercial leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes insight gathering
- Medical Marketing
- Overall responsibility for Speaker Bureau or Patient Ambassador/Influencers, including speaker nomination, selection, contracting, annual speaker training, speaker utilization, and ongoing speaker coaching
- Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution
- Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations
- Field Alignment
- Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy
- Follows and helps to evolve Field Playbook guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures
- Compliance
- Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements
Requirements:
- BS/BA degree in marketing, business, health policy, scientific or related field AND 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred OR
- Master's degree AND 8+ years of similar experience preferred
- Applies in-depth knowledge of own area of expertise to solve problems
- Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives
- Leverages an understanding of departmental inter-connections to support business objectives and mentor colleagues on organizational impact
- Emerging as an internal thought leader with technical and/or business expertise
- Applies expertise to manage critical projects and/or relationships
- Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
- Has input into short-term strategy and may be involved in long-term strategy on a functional level
- Strong communications, problem-solving, analytical thinking, influencing skills
- Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
- Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging
- Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
- Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
#LI-MV1
Neurocrine Biosciences is an EEO/Disability/Vets employer.
We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.
The annual base salary we reasonably expect to pay is $173,900.00-$238,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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