VP, B2B Marketing - remote opportunity job
Job Type
Location
Salary
Date posted
Job title
Tivity Health
| Job Ref: | 4492 |
| Employer: | Tivity Health |
| Category: | General Marketing |
| Salary: | $100,000+ |
| Salary and Benefits: | USD 165,000.00 - 230,000.00 per year |
| Map: | United States (Show on map) |
Description | |
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Description/Responsibilities
The Vice President of B2B Marketing is a strategic and execution-oriented leader responsible for driving demand, market adoption, and revenue growth across employer and health plan segments. This role will lead the development and execution of integrated marketing strategies that position the company's fitness and wellness offerings as essential solutions for improving population health, reducing costs, and enhancing member and employee engagement. As a key member of the marketing leadership team, the VP will partner closely with Sales, Client Relations, Product, and Growth Operations to accelerate pipeline, support enterprise deal cycles, and deepen client adoption. This leader will bring a strong understanding of healthcare buyers - including health plans, brokers, consultants, and employers - and will build scalable programs that translate complex value propositions into compelling, differentiated market narratives. Key Responsibilities Strategic Leadership
Demand Generation & Pipeline Velocity
Enterprise & Account-Based Marketing
Cross-Functional Leadership
Team Leadership & Operations
Qualifications Experience
Capabilities
Leadership Attributes
Success Metrics
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities for the position. Duties, responsibilities, and activities may change and include special benefits projects. The salary range for this opportunity is $165,000 to $230,000. Compensation depends on several factors: qualifications, skills, competencies, and experience. Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits. 7563 #LI-CM1 About Tivity Health® Inc. Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth. Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status. | |
ref: (4492) 3 hours ago
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