We are rebel watchmakers with a purpose. Established in 1854 as the Waterbury Clock Company, we took a traditional European watchmaking and layered American industrial ingenuity on top. That is when we began our journey to disrupt a 300 year-old industry. Timex took mantle clocks made from wood and made them out of metal and made them faster and affordable for everyone. We took the pocket watch, added a strap, and put it on your wrist. Today our design lab in Milan designs the most beautiful watches for consumers around the world. Come join our team, make a difference, and wear watches from Timex and some of the biggest brands in the world.
**This role is hybrid and requires 2 days a week on-site in our Shelton, CT office. Remote candidates will not be considered**
Summary
The Vice President, Global Brand Marketing is the senior marketing leader responsible for shaping and executing a brand's end to end global marketing strategy. This role serves as the brand's primary marketing steward, translating consumer insight, cultural relevance, and product innovation into powerful storytelling that fuels brand equity and profitable growth across channels.
Reporting directly to the Timex Group CMO, the Vice President operates with a general manager mindset while working in close partnership with the Brand President and the Marketing Center of Excellence. This leader influences brand level investment decisions, supports commercial strategy, and ensures marketing excellence through strong governance, cross functional alignment, and operational rigor.
As a global, multi brand organization with a unique heritage and future facing ambition, Timex Group offers the opportunity to build brands that matter. This role is designed for a leader who brings passion for consumers, appreciation for timeless craftsmanship, and excitement for modern marketing innovation across watches, jewelry, and lifestyle categories.
Responsibilities
Brand Strategy, Vision & Business Growth
- Define and execute the holistic global brand marketing strategy in alignment with brand goals and Timex Group enterprise priorities
- Translate consumer insights into clear brand narratives, hero stories, and launch frameworks across categories and channels
- Serve as the chief brand architect, ensuring a consistent and compelling brand voice, creative expression, and storytelling across all consumer touchpoints
- Craft and steward a multi year global brand vision that aligns positioning, purpose, and creative expression across regions
- Lead global go to market brand strategies for seasonal collections, product launches, and category expansion
- Partner closely with Creative, Paid Media, PR, Influencer, Social, and DTC teams to deliver full funnel campaigns that drive cultural relevance and measurable impact
- Champion the thoughtful use of AI across the marketing stack, including planning, content development, personalization, and performance optimization, while building efficient, scalable marketing workflows
- Ensure the brand shows up with clarity and consistency across global markets while enabling local relevance
Channel & Customer Engagement
- Oversee omnichannel global brand marketing strategies across DTC, owned retail, wholesale, marketplaces, and emerging platforms
- Lead integrated global campaigns that connect brand, product, cultural moments, and consumer experiences
- Partner closely with Sales, DTC, Product, and regional teams to align marketing execution with commercial priorities and deliver cohesive consumer journeys
- Oversee global brand activations, cultural partnerships, flagship launches, and tentpole moments that build relevance and emotional connection
- Collaborate with Retail Environment and Visual Merchandising teams to bring product stories to life across channels
- Leverage customer insights, segmentation, and analytics to deliver relevant and differentiated consumer experiences
- Establish clear campaign KPIs, milestones, and sell in and sell through deliverables to ensure strong execution globally
Financial & Operational Leadership
- Influence brand level marketing investment decisions in close partnership with the Brand President, Finance, and the Marketing Center of Excellence
- Support budget planning, forecasting, and ROI optimization across paid media, owned channels, partnerships, and experiential marketing
- Partner with COE teams to develop dashboards and reporting that track brand health, campaign effectiveness, and commercial outcomes
- Review and communicate performance to executive leadership and key stakeholders
Team & Organizational Leadership
- Lead, develop, and inspire a high performing global marketing organization spanning brand, campaigns, digital, CRM, social, PR, and creative
- Support organization design, headcount planning, and succession in alignment with growth and operating priorities
- Foster a performance driven, insight led culture grounded in accountability and creativity
Enterprise & Cross-Functional Partnership
- Act as the primary marketing liaison between the brand and Timex Group's centralized marketing capabilities, including paid media, creative services, marketing operations, PR, social, and integrated activation
- Collaborate closely with Product Development, Supply Chain, Finance, and Executive Leadership to ensure marketing plans support broader business objectives
- Ensure adherence to enterprise brand standards, governance, and legal requirements while advocating for brand specific needs
Requirements
- 18+ years of progressive marketing leadership with demonstrated enterprise level impact ideally within fashion, jewelry, apparel, accessories, luxury, or consumer retail brands
- Direct experience within the watches and jewelry industry strongly preferred
- Deep understanding of brand building, storytelling, and modern marketing ecosystems
- Demonstrated success leading omnichannel global brand marketing strategies in both DTC and wholesale environments
- Strong fluency in AI enabled marketing stacks, data driven workflows, and emerging technologies that improve speed, effectiveness, and scale
- Proven ability to influence financial decision making and partner closely with commercial and finance leaders
- Strong people leader with experience building and leading senior teams in complex organizations
- Experience operating within a matrixed or multi brand environment preferred
- MBA or equivalent advanced degree preferred
- Strategic and commercial acumen
- Executive presence and cross functional influence
- Clear passion for consumers, culture, and building brands with lasting relevance
In addition to our wide product offering, Timex Group offers the following benefits:
- 401K
- Robust Medical, Dental, Vision Plans
- Generous Company Holidays/Vacation
- Extended Sick and Personal
- Hybrid Remote Office Policy
- Summer Fridays all year long!
- Parental Leave Policy
Timex Group is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
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