VP of Marketing job
Job Type
Location
Salary
Date posted
Job title
Sweed
| Job Ref: | pLi2r6KJVXdp |
| Employer: | Sweed |
| Category: | General Marketing |
| Job Type: | Full Time |
| Map: | United States (Show on map) |
Description | |
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We're
Sweed - the leading challenger brand in the Cannabis Retail POS space, and the innovator pushing the industry forward. We have a plan for achieving the dominant market share in this space over the next three years. We are in the process of rebranding our company and offering a completely new and unique packaging across the cannabis industry - a retail 'Dispensary Operating System' (DOS), and we are looking for a strategic and experienced
VP of Marketing to lead this strategic launch effort; the rebrand, the repositioning, and help us build the strategy & execution that will enable us to win in this space.
About Us At Sweed, we're reimagining how cannabis retailers operate. Our DOS platform combines POS, eCommerce, Marketing, Analytics and Inventory Management into a single, seamless solution-eliminating the need for multiple third-party tools. We believe in simplicity, efficiency, and innovation. That's why we build for scalability and performance, making life easier for cannabis retailers while driving real business growth. Why We're Doing This At Sweed, we believe in the medicinal potential of cannabis. It has been shown to help with chronic pain, anxiety, depression, and many other conditions. Despite the lingering stigma, we see cannabis as a powerful tool for improving lives. The industry is evolving rapidly, and we're here to drive that transformation-making cannabis retail more efficient, accessible, and customer-friendly. Where We Are Now We've been on the market for 7 years, continuously growing and refining our product. Our focus is on earning customer trust, which means constantly improving our delivery processes and rolling out new features. At the same time, we navigate the complex legal landscape of the cannabis industry, ensuring our platform remains compliant and future-proof. Team Structure Our total team size is over 230 people: The development team is distributed globally and organized into cross-functional product teams. These teams typically consist of 8-12 members, including front-end and back-end developers, QA specialists, and analysts. Each team is led by a Team Lead and a Product Owner, ensuring effective collaboration and clear direction. Meanwhile, our CEO, account managers, and customer success team are based in the USA, working closely with us to align product development with business and user needs. Role Summary This isn't a static VPM role: We're looking for a strategic operator who can help us to create the narrative for our rebrand, and connect the dots between what we build, why it matters, and how to package the SWEED/DOS story so that it drives market share growth. You'll sit at the strategy table with the CEO, CRO, and CFO, influencing product direction, driving go-to-market excellence, and building the story that helps Sweed win. You'll be:
This role isn't just about messaging features, it's about defining and amplifying the value of the Sweed platform, arming every function with clarity, and building the category-defining story that elevates us above Dutchie, Treez, Blaze, and others. What you will do:
What professional skills are important for us?
Deliverables You Can Expect
Compensation & Benefits
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ref: (pLi2r6KJVXdp) 6 hours ago
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