VP, Marketing Technology job

Job Type

Location

Salary

Date posted

Job title

Back to search results

Risepoint

Job Ref:	JR100913
Employer:	Risepoint
Category:	General Marketing
Job Type:	Full Time
Map:	United States (Show on map)
Description
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. Risepoint is a private equity-backed, mission-driven company redefining how colleges and universities scale, operate, and serve students in a changing world. We help higher education institutions achieve growth and sustainability through a powerful combination of services, technology, and operational support-all designed to improve student outcomes and unlock institutional performance. We operate at speed, guided by our core values-Reliable, Empowered, Adaptable, Customer-Centric, and Heart (R.E.A.C.H)-and united by a belief in the power of impact-driven, collaborative leadership. We're scaling rapidly and building a high-performance culture that values rigor, ownership, and authenticity. If you're looking to lead in an environment that blends purpose with impact, you're in the right place. The Business Technology organization delivers scalable, secure, and innovative digital products across all aspects of the student journey, collaborating cross-functionally to meet the Risepoint strategic goals. Job Summary We are in a pivotal stage in our journey at Risepoint to transform us into an AI native organization to deliver a best-in-class experience for our students and university partners and maximize outcomes. Being PE backed provides a unique opportunity to move very quickly and be laser-focused on value. The technology team is poised to play a leadership role in this transformation as we combine a product management mindset and deep technology expertise to build capabilities that unlock 10x opportunities for the organization and the ecosystem we support. One of the areas that is key to this transformation is our marketing technology stack. This marketing technology ecosystem supports a multi tenant structure that enables 100+ distinct brands. We are in the initial stages of creating a new ecosystem that includes a new DXP solution, AI capabilities for content generation, hyper personalization and many other capabilities. We are looking for a VP, Marketing Technology who has experience in this complex marketing technology ecosystem and AI expertise to drive this transformation and support ongoing changes as it unlocks potential for the organization. The Vice President of Marketing Technology (VP, Martech) is a strategic, cross-functional leader who brings an AI and architecture mindset to Risepoint's Marketing technology portfolio. The VP of Martech sets the vision, strategy, and iterative roadmap for Risepoint's digital marketing products which inform and attract prospective students. This leader owns the technology stack supporting the full product lifecycle - research, prioritization, design, development, launch, measurement and continuous optimization across CMS, campaign automation, analytics, personalization, SEO, and AEO. In support of the North American, UK and Australian regions, the VP of Martech ensures every product is scalable, secure, high performing, and outcome driven, delivering measurable growth and ROI while elevating awareness, acquisition, and engagement throughout the student journey. We are seeking a transformational leader with expertise in building and launching AI solutions, as well as supporting marketing technology systems for multiple brands (100+). This leader will apply an AI-first mindset to reimagine how technology can be used to transform Risepoint. This includes looking at opportunities to automate the creation of websites using AI tools, templates, and workflows, and build systems to enable discoverability in AI tools. Key Duties and Responsibilities Lead, mentor and grow a cross-functional team of product managers, engineers, product owners, scrum masters, and analysts in the overall creation and management of marketing technology solutions used by our marketing teams to educate and attract prospective students. Ensure automation, security, and resilience are built into the MarTech product features. Manage functional budgets and vendor relationships, ensuring third-party solutions deliver measurable ROI. Build stakeholder relationship and leverage stakeholder insights and business objectives to establish priorities and translate them into goals for the Martech teams. Align process and engineering practices, and technical execution with business priorities and marketing outcomes to ensure the successful execution of prioritized initiatives. Drive AI-first strategy in Martech by staying at the forefront of AI advancements in marketing technology, guiding the organization on what's possible today, and building toward future opportunities. Act as the chief solution architect for complex, cross-functional initiatives, advising on architectural design, guiding architectural decisions across DXP components, with the ability to dive deep into architectural tradeoffs while guiding the implementation team and ensuring the Martech stack evolves to meet enterprise needs. Build architectures that are pragmatic, cost-effective, and timely, avoiding overly complex or "perfect" systems that delay business outcomes. Define and lead an innovative marketing technology strategy and roadmap, with an emphasis on composable DXP components to complement traditional DXPs and create best-in-class capabilities while ensuring the platform is designed for flexibility, security, automation, and resilience. Ensure the systems support easy creation and maintenance of multiple brands (100+). Ensure alignment between technology choices and business value, focusing on solutions that are fit-for-purpose and enable organizational agility. Ensure the Martech ecosystem enables higher organic search, discoverability in AI tools, and other sources to support growth with lower marketing costs. Additional Position Responsibilities Play a prominent role the Risepoint student journey transformation as well as the digital transformation of the enterprise. Act as a strategic ambassador for Business Technology, representing the function in Marketing and Partner leadership forums. Build credibility and trust by communicating the tech product value proposition and operating model to external stakeholders and Partners, offering insights that enhance understanding and drive shared outcomes. May engage directly with Partners to offer insights into how we operate that can have downstream effects. Collaborate with Marketing and Technology teams to ensure alignment during times of change. Cultivate strong cross-functional partnerships across Business Technology (BT), Marketing & Ops, and international business units, ensuring alignment on shared business goals and outcomes. Drive collaborative development initiatives and lead coordination efforts that span multiple functions to improve enterprise-wide delivery and execution. Oversees functional budgets and external resource allocations, including contractor and vendor spend. Drives performance accountability and ensures strategic utilization of third-party partnerships to maximize ROI. Be a pragmatic innovator by focusing on what's "good enough" to deliver value fast while balancing long-term sustainability. Have a unique blend of strategic vision, technical depth, and hands-on leadership by operating at both the macro architecture and roadmap level and micro (system-level design, solution trade-offs) levels, balancing pragmatism with innovation. Travel Required As necessary based on enterprise needs QUALIFICATIONS Bachelor's or Master's degree Computer Science, Business, Marketing, or equivalent experience 15+ years Engineering / Architecture with 10+ years in multi-brand MarTech leadership Deep knowledge of marketing technology stacks, CMS, and DXP platforms with proven hands on experience in MACH-style composable ecosystems with practical experience in CMS, personalization, experimentation, CDP and analytics. Demonstrated experience in solution architecture with hands-on ability to evaluate and guide platform decisions Experience applying AI in Martech (e.g., content creation, personalization, automation, intelligence); not just evaluating tools but leading successful deployments of AI-driven Martech capabilities. Digital Asset Management systems Familiarity with Wordpress, Salesforce, Tealium, Fullstory, Devops, AI/ML marketing platforms (e.g., Jasper, Writer) Experience driving transformation in enterprise setting Skills/Knowledge/Abilities Required / Preferred Strategic technology planning Detail oriented with analytical and problem-solving skills MACH-style Composable MarTech stack expertise Strong vendor management and partnership Agile methodology and product lifecycle management Team leadership & mentoring Communication & stakeholder engagement Higher education environment Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. Risepoint offers the following comprehensive benefits: 18 days PTO + Winter Shutdown 12 designated holidays + 1 floating holiday Medical - four options Dental Vision Life & Disability (company paid) Flexible Spending Account & Health Savings Account Retirement plan with company match Maternity / Paternity / Parental Leave (company paid) Volunteer Time Off Supplemental Benefits: Wellness program Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

ref: (JR100913) 2 days ago

Back to search results

VP, Marketing Technology job

Contact info

Risepoint

Description

Related Jobs

Subscribe to our newsletter and stay ahead in the race for top marketing roles.