Head of Go-To-Market & Product Marketing job

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Liveops

Job Ref:	HEADO001919
Employer:	Liveops
Category:	Product Marketing
Job Type:	Full Time
Map:	United States (Show on map)
Description
Head of Go-To-Market & Product Marketing This role will lead the strategic development and execution of our go-to-market (GTM) and product marketing initiatives across internal tools, agent acquisition, service launches, and vertical-specific campaigns. The Qualifications We're Looking For Bachelor's degree or equivalent years experience. 7+ years in B2B marketing, preferably in contact center, SaaS, or BPO environments. Proven success in launching vertical-specific campaigns and managing cross-functional GTM motions. Strong understanding of buyer journeys, persona development, and sales alignment. Comfortable navigating ambiguity and scaling programs in fast-paced, high-growth environments. High personal accountability for delivering quality work Innovative with a problem-solving mindset The Competencies You BringBusiness Acumen and Organizational Awareness * Conceptual thinking * Dealing with Ambiguity * Decision making * Individual Impact and Influence * Leadership The Value You Deliver Internal Product Differentiation Define positioning and messaging for internal tools supporting agent acquisition, onboarding, and lifecycle management. Partner with Talent Acquisition, Agent Experience, and L&D to align marketing with agent-facing innovations (e.g. agent assist capabilities & AI technologies). Service Launch Enablement Build launch frameworks for new services and capabilities, including messaging, collateral, and sales enablement. Coordinate with Sales, Strategic Partnerships, and Operations to ensure alignment and readiness across teams. Vertical-Specific GTM Strategy Develop tailored GTM strategies for priority verticals (Healthcare, Life Sciences, DTC), including buyer personas, ICPs, and sub-industry campaigns. Collaborate with Marketing on SEO and paid media teams to optimize content and visibility for vertical-specific demand generation. Sales & Partner Enablement Create and maintain sales content (pitch decks, one-pagers, case studies) that reflect vertical nuances and product differentiation. Support co-marketing efforts with strategic partners and vendors to amplify joint value propositions. Campaign Strategy & Execution Partner with Marketing team to design and execute multi-channel campaigns (email, paid media, events, social) that drive awareness and conversion. Coordinate with Marketing to leverage tools like 6sense, Emma, and generative engine optimization for targeting high-intent buyers and re-engaging prospects. Align with Analytics and BI teams to monitor campaign KPIs, share insights, and continuously refine strategies for maximum impact. Essential Job Functions Essential functions are the fundamental, crucial job duties that an employee must be able to perform, with or without reasonable accommodation. Ability to sit or stand at a desk for extended periods of time while working on a computer. Available for virtual meetings in a non-distracted environment. Ability to work independently and meet deadlines. Independently manage multiple projects while maintaining high-quality delivery. Lead the strategic development and execution of our go-to-market (GTM) and product marketing initiatives. About Liveops: Liveops is redefining what outsourced customer service means in a modern, always-on world, built on the belief that genuine connection drives brand loyalty. For over 25 years, we've paired cutting-edge technology with trusted, remote, and empathetic human expertise to deliver agile, high-touch customer support solutions that scale with precision and care. As pioneers in the flexible workforce model, we bring global reach with unmatched adaptability-helping brands meet customer needs, anywhere, anytime. From complex interactions to seasonal surges, we proudly serve Fortune 500 and enterprise clients-delivering personalized experiences that earn trust and drive lasting impact. It's not outsourcing; it's outsmarting. To learn more, visit www.liveops.com. Eligibility Requirements: Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future. Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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Head of Go-To-Market & Product Marketing job

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Liveops

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